Recorded at the 2013 ADG Conference, this session explores the art and craft of the TVC director. It examines how they define themselves in the current age, the role they play in the strategic delivery of transmedia campaigns and how this relates to storytelling. What can other directing disciplines learn from the directors who specialise in this field? Moderator: Tony Davison Panel: Paul Middleditch, Glendyn Ivin and Dan Reisinger