In 2012, a 21-year-old Aberdeen University student called Blair Bowman created a global celebration called World Whisky Day. Hundreds of thousands of people got involved, and the initiative continues to flourish. Meanwhile Blair has gone on to establish himself as one of the UK’s leading writers, experts and consultants on whisky. As we begin an occasional series of episodes exploring key sectors of the Scottish economy, who better to give us a fascinating overview of the state of play of the Scotch whisky industry. Slàinte!Interview recorded on 24 August 2021.www.allencomms.co.uk