The chief analytics officer of the firm ParsonsTKO talks about what content metrics he looks at closely, why research organizations need to promote their individual experts more, why he thinks the research sector is finally ready to level up the ways it measures content impact, and why a new project at ParsonsTKO aims to bring data innovation to the research world at large.

We hear it all the time: "Listen to the science!” So why aren't more people paying attention — and what can we do about it? On Science+Story, we talk with leading scientists, researchers and communicators on how they get the world to listen to them — and how we can all better spread what science wants to us to know.