(Possible Trigger Warning)

Crisis.

The subject that School PR professionals seek endless training upon, consider themselves experts and prepare materials for.  No matter how much you prepare, the true nature of a crisis, is there is always something you don't know.

In episode 12, Kim Cathey from Floresville ISD talks with Erin about two severe crisis situations she guided her district through - both natural and manmade disasters.

This episode contains serious material and addresses student death.  If this is a trigger for you, you may wish to skip this episode.