Lesley Bruinton, APR, the Coordinator of Public Relations for Tuscaloosa Schools in Tuscaloosa Alabama and NSPRA President-Elect joins Justin to talk about the important role that strategy plays in the day to day operations of a School Communications Plan. 

Whether you are a strategy pro or if it is something you have never really jumped into, this episode will leave you with tips and motivation to really examine the WHY in your daily work processes.