In the age of Social Media Marketing, and Big Brother putting ads in your newsfeed of the couch you just looked at on a different website ten minutes ago, School PR professionals would be crazy not to take advantage of an opportunity for a more strategic approach to marketing their schools.

Many Public Schools are finding themselves in the midst of a battle of school choice.  In Episode 2, Erin talks with Jason Wheeler of Carrollton-Farmers Branch ISD in Texas about how to strategically market your school district and take advantage of the micro influences you have in your communities