Scatter Podcast interview with Matt Segal, Data Director at TBWA\Chiat\Day, a global creative advertising agency based in Los Angeles, California. Chiat/Day's "1984" ad campaign for Apple, introducing the Macintosh computer, gave the agency global notoriety with their forward-thinking and disruptive ads. Matt discusses the benefits of agency life as a data strategist, shares several project examples, and covers several tools that his team uses for social web listening and analytics.LinkedIn: https://www.linkedin.com/in/segalmatt/Other links:TBWA\Chiat\Day: http://tbwachiatdayla.comGatorade commercial: https://youtu.be/ZCEdBfBolWkAdidas Japan commercial: https://youtu.be/M1FOg-KHP28