Scandal Queens
Scandal Queens
E.B. Johnson
Rent-A-Romance: The Gritty Business of PR Love
31 minutes Posted Jan 29, 2026 at 12:00 pm.
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What do you think? Send me a text 📱 Is it true love or just a really good publicist? This week on Scandal Queens, I'm pulling back the curtain on the multi-million dollar business of celebrity "Pro-mances." From the "Studio System" secrets of Old Hollywood to the viral paparazzi walks of 2026, we explore why A-listers are incentivized to fake it for the cameras. We’re diving deep into the blueprint of a PR relationship: the project launches, the image clean-ups, and the "expiration date...