This week on the Scaling Success podcast, Sean Cantwell is joined by Anna Griffin, Chief Marketing Officer at Intercom. Anna speaks about her marketing career journey and how it has shaped her career path in this ever-growing field. She’s spent her career honing communication strategies and delivering stories that engage and inspire customers. They discuss some of Anna’s best tips and advice for success she's had along the way from consumer marketing through some of her agency work and B2B experience.

About Anna Griffin

Anna is the Chief Marketing Officer at Intercom, where she leads product marketing, corporate marketing, demand generation, and growth. She has over 25 years of experience as a senior marketing executive in agency, brand, and global marketing leadership positions spanning consumer goods to enterprises. Anna focuses primarily on business transformation with a proven record in strategic positioning, go-to-market strategy, and worldwide creation and design of marketing programs. She has helped position, build, and promote campaigns for global brands such as Apple, Sony, Saturn, Lands' End, Juniper Networks, CA Technologies, and Smartsheet. Previously, Anna was the Chief Marketing Officer for Smartsheet, where she led strategic repositioning and rebranding that helped the company grow from 200 million to 500 million in annual recurring revenue.