If you're relying on word-of-mouth referrals to grow your business, you're playing a dangerous game. 

In this powerful conversation, Sean Steele speaks with Karl Schwantes, a second-generation entrepreneur who turned Google reviews into a $1 million lead engine during COVID, without spending a cent on ads. From running a high-end diamond business to building Reputable, a reputation marketing consultancy, Karl reveals how smart founders can turn everyday customer experiences into a scalable marketing and valuation asset. 

What You’ll Learn: 

• Why word-of-mouth is not a growth strategy 

• How AI (like ChatGPT & Rufus) is using reviews to personalize search 

• The difference between lead origin and sale origin 

• Karl’s 9-part Reputation Marketing Framework 

• How customer experience directly influences business valuation and exit-readiness 

• How to get your team aligned and excited about 10/10 experiences 

• What to do in your first hour after listening 

If you're a Founder who wants to future-proof your wealth and create financial freedom beyond your business, this conversation is essential listening. 

Watch on Youtube