Show notes
This week, Sean deep dives into unique approaches to events as a potential (and often ignored) way to bring potential clients through your pipeline.Just wrapped up a ScaleHQ podcast episode with Morgan Ingram (4x LinkedIn Top Sales Voice who’s helped Salesforce and Zoom revolutionise their sales effectiveness), that's a goldmine for any business leader looking for a unique way to bring prospects into, and through their pipeline. 🎙️Did you know that only 30% of companies are hitting their sales targets using traditional methods? 🎯We explore why traditional tactics aren't working like they once did. 🤔But what truly stood out in this conversation was the resurgence of face-to-face interactions and events as an interesting opportunity for deeper engagement (and usually free of creativity from your competitors so easier to stand out). 🤝It's not just about booths at the event anymore; think hiring a bar with drinks, demos, and immersive experiences NEAR the event (listen for details) as just one example. 🍹🎉You’ll love this week’s episode, here are some of the key bits:03:25 - Why buyers aren’t responding like they used to08:17 - Content isn't just king, it's the whole game! We dive into why11:36 - Events? Think beyond booths. Imagine lounges, demos, and mini-conferences17:39 - How you convert your interactions into business opportunities25:11 - How to measure ROI with events30:15 - The future of video content + live events as a unique comboWatch or listen to the full episode on:• Spotify: https://loom.ly/NuK50WA• Apple: https://loom.ly/-oy8jL4• YouTube: https://loom.ly/u_vibuw• ScaleHQ website: www.ScaleHQ.com.au/95#Sales #EventActivations #CustomerAquisition