Show notes
How many people do you need to scale to 3 million? 50? 10? How about just 2.Every year the average household receives around 10 handwritten items in the mail. Every single item is almost guaranteed to be opened by the recipient. That means you have 100% open rates... this idea is what led Patrick Gaskin to build Cardly.With a team of just 2, Cardly managed to scale year on year up to 3 million in revenue. What is the secret to a feat like this? This is what I'm looking to find out this week.Here are some of the highlights:02:50 - How cards build engagement15:19 - What inspired the creation of Cardly22:06 - How Cardly build a competitive advantage through personalisation25:25 - Cardly's customer acquisition model28:25 - Capital raising33:09 - Cardly's scale constraints43:07 - Patrick's most important piece of advice to scale sucessfully------------------------------------------------------Watch or listen to full episodes on:Spotify: https://loom.ly/NuK50WAApple: https://loom.ly/-oy8jL4YouTube: https://loom.ly/u_vibuwScaleHQ website: www.ScaleHQ.com.au/88Visit our guest:LinkedIn: https://au.linkedin.com/in/patrick-gaskinWebsite: www.cardly.net