How do you ensure maximise the chance of success when launching a new product or service? This week, Sean finds out from product management expert, Mike Smart...When it comes to launching a new product or service, you don't want it to underperform. The worst feeling after launching a new product or service is realising you haven't hit the right pain points, or you haven't designed it correctly and it flops.If you want to make sure your product and service launches find their mark every time, then this week is for you. On this week's episode, Sean interviews Mike Smart, Founder and Managing Principle at Egress solutions, to figure out how you to get your research right so you nail your next launch.Here are some of the most valuable bits this week:------------------------------------------------------Watch or listen to full episodes on:• Spotify: https://loom.ly/NuK50WA• Apple: https://loom.ly/-oy8jL4• YouTube: https://loom.ly/u_vibuw• ScaleHQ website: www.ScaleHQ.com.au/podcastOr contact our guest at:• Linkedin: https://www.linkedin.com/in/masmart/• Website: https://egresssolutions.net/about-us/#SalesConversion #ProductTesting #ProductLaunch