Show notes
What secrets can I learn from a digital marketing leader about how to reduce my cost of acquiring customers? Find out this week.Most businesses in the 2-20 mil range don't have a senior marketing person. Instead they find themselves meandering through marketing ideas and strategy, just trying to get a feel for what works. But it doesn't have to be that way when you can leverage the knowledge of experts.This week, I interview Ryan Jenkins, a marketing expert and Co-Founder of The HypeSociety. Ryan is an expert when it comes to marketing in the 7-8 figure range.Here are the best bits this week:17:09 - How HypeSociety reduced cost-per-lead by 70% for a client24:14 - Unconventional marketing tactics27:39 - Marketing mistakes made along the way31:15 - Key priorities to reduce your cost of acquisition36:28 - Implications of AI next 12-18 months------------------------------------------------------Watch or listen to the full episode on:Spotify: https://loom.ly/NuK50WAApple: https://loom.ly/-oy8jL4YouTube: https://loom.ly/u_vibuwScaleHQ website: www.ScaleHQ.com.au/podcastYou can reach out to connect with our Host directly via:LinkedIn: https://www.linkedin.com/in/seansteeleprofile/To connect with this week's guest:Ryan's Linkedin: https://www.linkedin.com/in/ryanjenkins88/?originalSubdomain=auThe Hype Society: https://www.thehypesociety.com.au/#businessgrowth #businesspodcast #marketingdigital
