How many subscription services are you signed up for right now? Between workout apps, streaming services and monthly subscription boxes, I’m sure the answer is at least 5.

But have you thought about what makes subscription services so popular and why you keep signing up for them?

My guest today was Melissa Lanz, Founder and CEO of The Fresh 20, a subscription meal planning service.

Melissa and I chatted about:

• How she grew her business from a $5 a month product
• The #1 thing that can help grow your subscription business
• Why memberships create an unique dynamic that are unlike other business models

If you have ever tried The Fresh 20, or are just interested in learning more about subscription businesses, tune into this episode!

Check out Melissa here: https://www.thefresh20.com or on Instagram here: https://www.instagram.com/thefresh20/. 

Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.