In this episode of On Stage, Richard Masters, Chief Executive of the Premier League, joins Karthi Gnagnasegaram, Presenter and Host, for an in-depth conversation on the evolving strategy behind the world’s most-watched sports league. Recorded on October 2, 2025, at Leaders Week London, this discussion explores how Masters and his team are steering the league through a period of transformation—balancing commercial success with the long-term integrity of the game. Key discussion points include: - Global Growth: How the Premier League continues to strengthen its international influence and deepen fan engagement around the world. - Financial Sustainability & Competitive Balance: Insights into new regulatory approaches, investment models, and how the league maintains parity while attracting global talent. - Media Rights & Innovation: How evolving technology and viewing habits are reshaping the league’s broadcast and digital strategy. - Governance & Independence: Masters’ view on maintaining stability and credibility amid increasing scrutiny and proposed regulatory changes. - The Future of Football: His reflections on the league’s broader responsibility to the sport, from grassroots development to global representation. This conversation offers a rare look behind the business of football—from one of the game’s most influential executives—providing valuable lessons for anyone navigating growth, regulation, and innovation in global sport.