Show notes
Zander Sebenius works for the Potential Energy Coalition. They are researching ways to improve the climate change messaging so that it leads to action. Zander shares the fascinating story of campaigns which repositioned their language to strengthen the support from American people and politicians. At present the language of "climate change" is too enormous for people to feel they can make an individual or collective impact. Changing the way we describe what climate change is, can change the way we behave towards solving it.
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