In this edited version of his Western Mass Podcamp 2017 session, Growing your business with content, Jon talks about the power of content and the impact of the digital economy on how content is consumed. The key question: how can you use content to win business by earning trust, opt-ins, and audiences? Session participants, including Claudia Gere, chime in here and there and pose questions. Note: there are a few swear words on this podcast so it's not safe for certain workplaces. Also check the itunes channel for the full podcast archives.