(Encore! Encore!) Mike Jones has helped launch some of the most unexpected breakout brands in consumer goods—from canned water with a death metal vibe to subscription underwear and a prayer app. The former CEO of MySpace and founder of Science Inc. joins Sand Hill Road to talk about why creating fans matters more than just getting customers, what he learned navigating the rise of Facebook, and how LA’s culture engine gives his ventures a creative edge. Plus: why iced tea was the right move—and the one piece of branding advice every founder needs to hear.This episode first aired April 2024