Comfort zone – customers resist change; no fear; risk-free; safe; getting by; easy to do;Learning zone – customers open to new possibilities and exploring new things; pursuing their goals and vision; fear and risk involved; Panic zone – too far and too tough to do; uncomfortable; customers block every initiative; When Does the Status Quo Win?<ol>
<li>commodity</li>
<li>challenging to implement</li>
<li>fear of change</li>
</ol> When is the Status Quo no longer possible? <ol>
<li>Trigger Events are happening</li>
<li>Executives are engaged</li>
<li>New leadership</li>
<li>Internal champions</li>
</ol> How to Sell Against the Status Quo?<ol>
<li>identify pain points (Away-from direction)</li>
<li>identify goals and missions and vision (Towards direction)</li>
<li>Engage rational and personal reasons</li>
</ol> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

#58: 10 Soft Skills Salespeople Need to Develop in 2022

Sales is Easy is a place where we simplify and demystify the sales process, and help you with learning the formula to overcome setbacks and make sales easy. When done by a skilled professional, sales IS easy. It takes skill, drive, dedication, and access to the right tools and techniques. We will change your approach to sales that will make you comfortable in your sales role and help you sell more. You will also learn how to avoid being seen as a traditional pushy salesperson that doesn’t take no for an answer, who doesn’t seem to be listening to his customers and trying to sell you something you don’t want. Follow this podcast and learn the right tools and secrets of professional salespeople to create a process that is straightforward, easy to follow, and make it easy for your customers to buy from you.