The one who holds the pen, controls the narrative.

This is part two of my interview with Uma. For the first half, please refer to #11 - Hallyu: Beyond the Pretty Lights.
Today, we look at how K-pop is beginning to challenge traditional Western ideas of beauty that have spread around the world for the last two centuries. We'll also take a peek into how the growing cultural reach of East Asia has changed consumption, beliefs and fashion, and discuss what lies in store for this behemoth.