Associations are powerful.

When we connect concepts and people based on shared traits, unifying them can unlock massive growth.

But when we are unaware of the associations at play in our relationships, stances on faith, and career decisions, they can hurt and hinder us more than we know.

My good friend Trevor and I unpack this concept, pulling from our own perspectives and stories in both relationships and in our entrepreneurial efforts.

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My book, Dying in the Wilderness, just dropped. Check it out on Amazon here.