Yasasree Nerayanuri is the Vice President - Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr.In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇SaaSBOOMi BTS Podcast brings insights into what goes on Behind The Scenes in the making of some of the successful marketing campaigns, and shine the light on how marketing is done, what works, and what doesn’t, and let the audience learn from the experience of the country’s best marketers⭕ Episode 8: Customer Marketing : A New Frontier in SaaS Marketing⭕ Guest: Yasasree Nerayanuri (VP Customer Marketing, Sprinklr)⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)Also available to be streamed on:Spotify: https://spoti.fi/3S3vX9U Apple Podcast: https://apple.co/3zzmwI1 Google Podcast: https://bit.ly/btse8-go 🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe#customermarketing #customersuccess #community #SaaSHappy watching!