Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast from SaaSBoomi

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Suresh Sambandam, Arvind Parthiban, Varun Shoor

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Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast

1 hour 2 minutes Posted May 26, 2022 at 1:30 am.

The Evolution of the Org Chart

Content Creation Mix

Org Chart Content Team

Customer content & Vertical content

OKRs and KPIs for Marketing Org

Content Metrics

Overall Marketing Team Structure

Content Cadence

Practice of Listening to Sales

Earned Media by World Economic Forum, NewYork Times, and Forbes

Thought Leadership Content Team

Thought Leadership Pillars

Data Stories

Magic of combining Product Marketing + Content Marketing

Standing out as a startup in the world of information overload

Your One Marketing Challenge

Rapid Fire

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💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing.

Tune in our latest #BTSpodcast episode 👇

⭕ Episode 6: The Ins and Outs of Content Marketing

⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage)

⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)

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#contentmarketing #media #marketing #SaaS

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