Welcome to the second episode of BTS Podcast - Experiments-led Business BuildingIn this episode we have Laxman Papineni - CEO & Co-founder, Outplay joining as guest. SaaSBOOMi BTS podcast is hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) and Varun Shoor (Founder, Kayako). Here's what you'll learn from this episode. - What's the secret ingredient to making half a million dollars with a Gmail, spreadsheet and a network of bloggers?- How to growth-hack side hustles into full blown businesses?- Secrets of building trust and relationships- How do you decide to let go of fantastic revenue generating businesses to focus on something new?- Why did they decide to hit $20k ARR before fundraising?- Why did they get bored of making enough money?- How to make money while you sleep?- How do you make people refer more?- How to generate limitless customer generated content?- How to leverage case study marketing?- Why will someone shut down a business that has a revenue of $2-3mn?- What're the classic items which first time founders overlook?- How to go about building a business in a crowded market?- Signals to look for when evaluating a new business : hard lessons from 5 years.- Checklist to pick up an idea for a startup- Why Outplay and what's the strategy when you're going behind big players?- How to do investor marketing and raise funds in 6-7 days?- How to hack and get CXOs attention?- What's to be the no.1 goal for all pre-PMF and just after PMF companies?- What's the advice to an entrepreneur setting up their marketing engine?- What's one go to source on learning more on marketing? #SaaSBOOMi #Marketing #Podcast #SaaS