Digital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare. In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differently about connecting with millennial buyers, and the new expectations around PR measurement. <ul> <li>Connect with Kate: <a href= "https://www.linkedin.com/in/kate-johnson-mba-5365ba80/">https://www.linkedin.com/in/kate-johnson-mba-5365ba80/</a></li> <li>Connect with Lindsey: <a href= "https://www.linkedin.com/in/lindseygroepper/">https://www.linkedin.com/in/lindseygroepper/</a></li> <li>Learn more about BLASTmedia: <a href= "https://www.blastmedia.com/">https://www.blastmedia.com/</a></li> </ul>

How to Manage Search in the AI Era, with Greg Brooks

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?