<p>PR and ABM…say what? Yes, there is a modern PR approach where these two strategies work together, adding more value to your PR investment. Our host, Lindsey Groepper, forgoes a guest this week to share her thoughts on this topic, including how to align your ABM targets with thought leadership efforts to create direct touchpoints with the individual prospects your BDRs are targeting.</p> <ul> <li>Connect with Lindsey: <a href= "https://www.linkedin.com/in/lindseygroepper/">https://www.linkedin.com/in/lindseygroepper/</a></li> <li>Learn more about BLASTmedia: <a href= "https://www.blastmedia.com/">https://www.blastmedia.com/</a></li> </ul>

Navigating Audience Data for Early-Stage Marketers with Ryan Sonnenberg

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?