SaaS Half Full
SaaS Half Full
Lindsey Groepper
CMOs Speak: CEOs Are Undervaluing Brand
7 minutes Posted Jul 26, 2023 at 9:00 am.
0:00
7:47
Download MP3
Show notes

What do CMOs wish more CEOs understood about marketing?

It’s the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we’re bringing you a compilation of our guests’ answers and biggest wish: that more CEOs understood not everything in marketing can be measured.