In this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content solution provider.

As marketers, we hear the word “brand” bandied around a lot. But what does that mean for B2B SaaS companies today?

Listen as Adrian shares his experience creating an emotionally resonant brand for Smartling through a unique brand campaign, which drove a 60% increase in deals including the company’s services offering.

• Connect with Adrian: https://www.linkedin.com/in/adriankcohn/
• Learn more about Smartling: https://www.smartling.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/