Show notes
In this episode of SaaS Half Full, we’re talking to Cody Jones, Head of Partnerships at Zapier.
Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions?
Listen as Cody explains how partnerships and a “two marshmallow mentality” supplanted the usual sales cycle at Zapier. You’ll also learn how its nontraditional approaches help Zapier build long-term partnerships and how marketers can think more holistically about partner success.
