Show notes
Meet Christi Williams, a Senior Marketing Manager on the Partner Enablement team at HubSpot. There, she empowers and supports HubSpot Solutions Partners with their go-to-market strategies, sales processes and initiatives, service delivery, and more, especially as it relates to the HubSpot CRM.In this episode, you'll hear how Christi decided to fix a website traffic dip with a "true" inbound strategy. You'll learn how she pitched that initiative to Sales, and then how she executed it step by step, with successful results. Be ready to take notes. Enjoy!Notes:- 02:15 Recognizing the Opportunity for a True Inbound Strategy - 03:52 Fixing a Traffic Dip After a Brand Refresh - 04:55 Starting With a Content Gap Analysis - 06:40 Leveraging Outsourced Help as a True Team Member - 08:25 Updating All Pages From a Technical SEO Perspective - 09:40 Creating a Method To Keep Visitors Engaged and On-Site - 10:00 Writing CTAs Into Content To Continue the Visitor's Journey - 10:45 Getting More Marketing-Influenced Opportunities Online - 12:00 Creating Nurture Streams for High-Traffic Website Pages - 14:20 Results: An SEO Success Story - 15:30 Seeing Lead Conversion Effects - 16:20 Advice: Dos and Don'ts When Replicating This Initiative - 18:10 Lightning Questions