Show notes
Meet Todd Chamber, Founder and Director of Upraw Media - an agency that helps SaaS companies scale PPC, understand their customers deeply, and measure the hell out of everything. Todd is a seasoned PPC, SaaS, and Growth Leader with 11+ years of experience in digital.In this episode, you'll hear about perfecting product-market fit in the red ocean of PPC agencies. You'll learn: how to know if PPC will work for your SaaS business; the key element to consider when planning your demand generation strategy; and the best Google ad campaign structures. Finally, you'll hear about a case study on scaling from 5,000 to 50,000 in ad spend for a SaaS business. Enjoy! Notes:- 03:05 Niching Down to a PPC Agency for SaaS Companies- 08:50 How To Know if PPC Is Right for Your Business- 11:30 Setting Benchmarks and Understanding the Unit Economics- 14:30 What the Most Advanced PPC Advertisers Are Doing- 16:40 Best Google Ads Campaign Structure: SKAGs- 18:05 The Hagakure Method to Structuring and Optimizing Campaigns- 19:25 Understanding LTV and Activation Rates of Different Geos- 20:40 Case Study: Scaling Up PPC for Landbot.io- 24:10 The Most Common Mistakes SaaS Make When Scaling Up PPC- 26:10 The Best Advice for Anyone Starting in PPC- 27:35 How To Optimize a Website for Higher Demo Conversion Rates- 31:25 Big Lesson: Seeing Companies Spread Themselves Too Thin- 32:25 The Challenge of Standing Out and Branding- 35:55 Lightning Questions