Show notes
Meet Megan McMullin, Outreach Lead at MeetEdgar - a social media posting tool for small businesses. Megan has worked in marketing and customer support at a variety of startups around Denver, Colorado. In this episode, you'll hear the story of MeetEdgar, a product created out of need in a specific vertical. You'll learn about building educational content that links back to the product, about using community-based ads for retention and activation after the point of buying, and the power of partner promotions and paid partnerships. And finally, real-world social media advice for 2021. Enjoy!Notes:- 03:15 Helping Simplify & Amplify Messages On Social Media Networks - 05:20 How To Get Really Good Word-Of-Mouth Marketing - 06:15 Focused On Being The Tool For Solopreneurs And Small Business Owners - 08:55 Using Educational Content That Links The Things Being Taught Back To The Product- 11:05 Improving User Experience (UX) With Screenshots Of All The Product - 12:55 Tracking Conversions From Educational Content And The 30-Day Churn - 15:00 Leveraging The Founder's Story As An Aspirational Thing For Users - 16:20 Using Community-Based Ads For Retention - 19:10 "People Who Pay, Pay Attention" - 20:25 Building Brand Trust With Partner Initiatives - 25:20 Cold Outreach For Webinars: Short And Sweet And What's In It For Them - 26:20 Get Off of The Content Creation Treadmill: Repurpose- 29:25 Big Lesson: Sometimes You Have To Slow Down To Speed Up - 31:05 Lightning Questions