SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 189 - SaaS in the AI Agent Era: Org Chart For Your Agents
36 minutes Posted Feb 27, 2026 at 6:00 pm.
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Send us Fan Mail Guest: David Gabriel, VP of Marketing at Rhumbix -- AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin Expansion In this episode of SaaS Backwards, Ken Lempit sits down with David Gabriel, VP of Marketing at Rhumbix, to explore what go-to-market looks like in the AI agent era. David rebuilt his SaaS marketing function around AI agents — creating a system where product marketing, outbound sales development, content creation, and revenue operations...