Send us Fan Mail Guest: Srikrishnan Ganesan, Co-Founder &amp; CEO of Rocketlane --  Most B2B SaaS leaders know that onboarding is important but underestimate its impact.  The reality is that 97% of churn at first opportunity is decided in the first 90 days, making onboarding the most critical stage in the customer journey and the defining factor in revenue growth and long-term customer success. In this episode, Sri Ganesan, Co-Founder and CEO of Rocketlane, shares how SaaS companies...

Ep. 159 - Why Full-Cycle Reps Are Beating Your SDRs

Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast