SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth
28 minutes Posted Feb 14, 2025 at 5:00 pm.
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Send us Fan Mail Guest: Ty Tinker, Head of Analytics at AdQuick -- What if everything you thought about billboard advertising was wrong? Ty Tinker, Head of Analytics at AdQuick, breaks down the myth that out-of-home (OOH) advertising is unmeasurable and outdated. In reality, leading SaaS companies—including Dropbox, Salesforce, and Shopify—are embracing billboards, transit ads, and airport placements to drive brand awareness, accelerate sales cycles, and even generate measurable l...