Send us Fan Mail Guest: Kerry Cunningham, Research & Thought Leadership at 6sense -- 85% of buyers initiate the first conversation with vendors—on their terms. If your marketing still revolves around capturing leads and pushing outbound sales, you're already behind. Kerry Cunningham, Head of Research at 6Sense, shares insights from their Buyer Experience Report 2024, revealing how today’s B2B buyers operate—and why most SaaS companies are out of sync. Buyers come into...