SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 144 - Why Your GTM Strategy Breaks Without Alignment
29 minutes Posted Nov 27, 2024 at 4:00 pm.
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Send us a text Guest: Isabelle Papoulias, Fractional GTM & Business Operations Executive Pipeline isn't just a metric—it's a team sport. But when marketing, sales and customer success work in silos, it creates a fractured buyer journey and practically guarantees you’ll miss opportunities. So, who should be responsible for driving this cross-functional alignment? In this episode, fractional GTM leader and business operations executive Isabelle Papoulias breaks down how SaaS companies...