Exploring media's impact on agriculture, is the message getting through? Nuffield Scholar and RRC owner Craig Lester is on a mission to shed light on the media's role in shaping our perception of the agricultural industry.Lester's Nuffield journey is sponsored by the Alberta Wheat Commission, Foothills Forage and Grazing, Western Stock Growers' Association through the James Hargrave Legacy Fund, Eastern Irrigation District, Rolling Hills Ag Society, Hemsing Farms, Curt & Lynn Lester and Stephen Lester & Chantal Larose.