Building a brand and growing it is never easy. But having a fun culture and a niche product makes it all the more exciting. Join Jaime Oikle of RunningRestaurants.com as he talks with Sam Fonseca, COO at Roll-Em-Up Taquitos, the nation's first taquito-focused franchise, about their brand's origin and growth. Before joining the Roll-Em-Up Taquitos team, Sam spent years in the restaurant and food industry, working at popular spots like In-N-Out, Raising Cane’s, and Dave's Hot Chicken.

They discuss:

• What about the Roll-Em-Up Taquitos business model makes them so successful
• Maintaining a successful franchise during uncertain economic times
• Ideal franchisee partners
• Digital and social marketing
• TikTok success
• And more...

Be sure to check out the episode. Find out more at Roll-Em-Up Taquitos and Running Restaurants.

Thanks to our episode sponsor, Zinch - Financing That Works.