<p>We get into the importance of the customer experience in this episode with Touradj Barman, CEO of Up n' go.  Touradj shares some enlightening stats. 20+ more episodes at https://restaurantlaborcrunch.com</p>

149: Cracking the Restaurant Labor Crunch - Episode 6: Marketing Power with Matt Plapp

Running a restaurant is one of the most exhilarating yet challenging ventures out there. Every day, passionate restaurateurs pour their hearts into delivering dining experiences that both excite customers &amp; simultaneously drive profits to the bottom line.&nbsp;But how can restaurants do both even better?Welcome to Running Restaurants, the podcast exploring actionable tips, valuable resources, and interesting insights every restaurant owner can easily implement in their own businesses. Whether you want your food venture to be more profitable, renowned, or enticing to many, we discuss every single strategy that could make your goals a reality.Tune in to insightful discussions with restaurant industry experts, business gurus, and food professionals about what it takes to bring your venture to the next level. Whether you are running a casual dining, quick service, table service, fine dining, or food bar, this podcast offers everything you need to hone the way you run your restaurant.Find out how to better market your place, increase your audience reach, and eventually turn your brand into a go-to or household name. Understand how to leverage the immense power of social media for your promotional campaigns in today’s ever-increasing digital world. Learn the best customer service strategies to keep everyone satisfied and longing for more. Discover how to develop your menu, keep it fresh and interesting, and make it suitable for a wide range of diets and food preferences.This podcast also explores the complex business aspects behind the scenes that require your utmost attention. Learn how to hire and maintain the most talented individuals, decrease food waste, eliminate internal theft, and comply with all legal matters to keep your restaurant up and running. Become more knowledgeable about finances and accounting, going in-depth about keeping restaurants highly profitable. Understand how to strike the perfect balance between good food and good revenue.This show provides solutions to the biggest and most common problems encountered by many in the restaurant industry. This is your chance to finally address low-profit margins, high food costs, and labor challenges. This is your opportunity to improve your business management tactics, staff training methods, and overall workplace culture. And of course, this is the best place to answer your technology and marketing questions, giving you a better edge in navigating the competition in this digital age.&nbsp;Hosting the podcast is Jaime Oikle, owner of the restaurant content provider Running Restaurants. Through this online website and its sister platforms, he is able to deliver valuable resources and the latest news to help restaurant owners constantly deliver outstanding local dining experiences for more than 25 years. His website contains more than 1200 articles and 75 hours of seminar or webinar sessions.Jaime’s reason for being is to help restaurant owners succeed and thrive. He is deeply passionate about providing as many resources as possible to guide them toward business success. Jaime leads every podcast episode with the goal of extracting the most helpful information and tips that prove useful in building and maintaining a well-rounded and efficient food venture.Whatever kind of restaurant you are running, equip yourself with the right knowledge to keep it up and running, as well as ensure its straight path towards success. Discover the latest, dive deep into the complexities, and win big in this difficult yet rewarding industry. And if some obstacles and hurdles hinder you from achieving the restaurant of your dreams, let Jaime reveal what you must do to get rid of the problems along your path. The biz is fun, yet far from easy, and this is the podcast to support and help you out!Listen to Running Restaurants at www.runningrestaurants.com.&nbsp;&nbsp;