Marketing keeps changing—but the fundamentals still workThis conversation powered by Verisign's YourDot.comIn this Marketing 101 conversation, Ramon Ray, small business expert and keynote speaker sits down with social media expert Mari Smith to discuss the marketing essentials every entrepreneurial leader should understand.Mari explains why a strong marketing strategy still begins with an email list, a credible website, a professional domain, focused social media activity, and genuine human connection. She also shares how leaders can use AI as a thought partner without allowing technology to replace their judgment or unique voice.In this interview, you’ll learn:• Why email remains an essential marketing channel• How a professional domain builds credibility• Why your company doesn’t need to post on every social platform• How to connect social engagement to business results• Why advertising should deliver a measurable return• How AI can support better ideas, content, and analysis• Why phone calls, direct mail, and live events still matterThe big lesson: Marketing tools will continue to evolve, but trust, clarity, consistency, and relationships remain at the center of business growth.This conversation was sponsored by Verisign, the registry operator of .com.Ge to know Mari Smith more at https://www.MariSmith.comRead more insights for entrepreneurial leaders at [https://zoneofgenius.com](https://zoneofgenius.com)Connect with Ramon Ray:[https://ramonray.com](https://ramonray.com)Subscribe for more conversations about marketing, leadership, entrepreneurship, personal branding, and business growth.What is one marketing fundamental your company needs to strengthen? Share it in the comments.#Marketing101 #MariSmith #RamonRay #DigitalMarketing #SocialMediaMarketing #EmailMarketing #AIMarketing #Entrepreneurship