For almost a decade, CrossFit affiliate owners followed a misguided mantra: "CrossFit is done in big groups only." In 2026, we know this is false. CrossFit is an incredible tool you can use to get clients fit, and you can deliver coaching one on one, in semi-private groups, in small groups and in big groups. The more individual attention a client receives, the higher the rate. That's critical: High-value services such as PT help CrossFit gyms dramatically increase average revenue per membe...