RRCA National Running News
RRCA National Running News
Jean Knaack
Women's Running History Series - Ellen Wessel
1 hour 15 minutes Posted Dec 12, 2019 at 7:55 am.
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Ellen Wessel's story was a fairy tale with dollar signs. With $2,000 in savings and a sewing machine, she and co-founder Elizabeth Goke, had left their jobs, and out of a one-bedroom apartment, started producing running clothes for women. It was a novel idea in the late 1970s, as there were only men’s or unisex athletic clothing available. When women rushed to buy the clothes, the fledgling Alexandria, Virginia company, named Moving Comfort, expanded rapidly. Sales boomed, hitting $2.5 million in 1982. Moving Comfort's profits rose 130 percent between 1987 and 1988.Eventually Moving Comfort was purchased by Russell Corporation. Who also owned brands such as Russell Athletic, Brooks and Spalding. In 2006 Berkshire Hathaway, Inc. acquired Russell Corporation. And the relationship between Brooks Sports and Moving Comfort began. This started the gradual amalgamation of Brooks and Moving Comfort to rebrand the bras solely as Brooks.Wessel served on the RRCA Board of Directors from 1979-1982.