The Chinese public has gotten used to the phenomenon that whenever a new movie is ready to hit the screens, news gossip about leading actors and actress would become headlines to hype up the movie.

What’s the logic behind it?

每当有新电影上映在即，主演们都会自带话题出场。于是许多明星搭档互相成为“宣传期女友”和“宣传期男友”。大众在消费这些明星八卦的同时，也会对票房做出贡献。

Is that really so? Are there a lot of celebrities living largely on gossip news?