Round Table China
Round Table China
China Plus
The marketing magic of telling people 'no'
21 minutes Posted Feb 10, 2026 at 10:05 am.
Traditional marketing tries hard to pull everyone in. But what if your most powerful move was to willingly lose a customer? It sounds counterintuitive, yet a strategy called "dissuasion" is proving just that. Sometimes, the clearest way to attract your true audience is to politely show others the door. / At what time of the day do you crash
0:00
21:59
Download MP3
Show notes
Traditional marketing tries hard to pull everyone in. But what if your most powerful move was to willingly lose a customer? It sounds counterintuitive, yet a strategy called "dissuasion" is proving just that. Sometimes, the clearest way to attract your true audience is to politely show others the door. / At what time of the day do you crash(14:46)? On the show: Steve, Fei Fei & Yushun