Ever wondered WHY people behave the way they do, in various situations? Ever caught yourself making a choice that was reflective of 'unconscious biases', but proceeded with it anyway? Rotman Professor & Behavioural Science Research Chair Prof. Dilip Soman has spent decades studying human behaviour. He breaks it down for us in this episode as we chat about his journey into academia, what makes a good behavioural scientist and why he does not particularly like the term 'bias'.