Listen to Kaaren talk about how companies are moving away from traditional advertising and creating branded content to connect with their customers through shared values. Kaaren is Senior Vice President, Branded Entertainment at Shaftesbury Films and has worked with leading brands such as Kimberly-Clark, RBC, Walmart to take customer engagement to the next level. 12 Types of Brand Archetypes - https://www.thehartford.com/business-insurance/strategy/brand-archetypes/choosing-brand-archetype Nokia Futurithmic Series - https://www.futurithmic.com/