Lou Rosenfeld and Steve Sanderson break down ways designers can use experimentation as a tool for innovation in enterprises. Steve also gives a preview to hot topics to be covered around innovating in big business at Enterprise UX, San Antonio, TX, May 13-15.

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@enterpriseux
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Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX

Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.

Steve Sanderson and Lou Rosenfeld discuss how big organizations can hatch bold ideas.