Show notes
Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorIn this episode of 'Rooted Agritourism,' hosted by Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, guest Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph shares insights into their growth from a small-scale cider producer to a thriving agritourism hub. The discussion touches on the evolution of their business, the importance of offering value-added experiences, such as their tasting room and community events like trivia nights and music series. Peter recounts stories of unexpected business expansions, the importance of customer experience, and strategies for planning a master calendar of events. The episode emphasizes the significance of adaptability, community engagement, and the synergy between agricultural products and tourism.00:00 Introduction to Rooted Agritourism00:23 Meet Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph00:55 Discussing Agritourism and Value-Added Products01:18 The Evolution of Milk and Honey Cider03:07 Challenges and Successes in Agritourism04:38 Unexpected Popularity and Adaptations09:32 Expanding Offerings and Community Engagement12:33 Planning and Managing Events16:35 Balancing Business and Lifestyle18:29 Reaching Customers: Strategies and Challenges21:18 Diversifying Events and Revenue Streams24:21 Rapid Fire Questions and Personal Insights28:34 Conclusion and Final ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852